This is a song I wrote for a campaign for Novo Nordisk. They were launching an app for their employees that helps you to easily keep track of your BMI numbers etc by clicking a few boxes.
The challenge was to change the attitude most people have towards your body mass index numbers - to help people understand that these numbers are not your enemies but, in fact, your friends.
Att:Film made the film where you can see how your numbers are great friends to hang out with. It was used in a world wide campaign and viewed/used by more than 50,000 people in 80 offices around the world.
I wrote, produced and recorded the song. The brief was: "A 60's happy-go-lucky style" :-)